On November 20, 2024, Garnier transformed the 21st floor of Glasshouse Chelsea into an immersive farmers market experience to celebrate the launch of three new product lines:

• Fructis Hair Filler
• Micellar Cleansing Water
• Nutrisse Ultra Color

Designed to highlight Garnier’s commitment to natural ingredients and sustainability, the event welcomed members of the media, influencers, and PR teams to explore the new offerings in a setting that reflected the brand’s roots in nature.

A Natural Transformation

The space was meticulously built out to resemble a vibrant farmers market. Fresh produce sourced from the Lancaster Farm Fresh Co-op in Pennsylvania was brought in to create an authentic environment that connected directly to Garnier’s brand story.

From the moment guests stepped off the elevator, they were immersed: a custom LED floor played a Garnier product commercial beneath their feet, surrounded by a bespoke greenhouse structure that anchored the experience.

Thoughtful Details & Strategic Partners

Guests were invited to “shop” the market, engaging with hands-on stations that introduced them to Garnier’s new product lines in creative, tactile ways.

Light bites circulated throughout the day, provided by Mary Giuliani Catering - (I would leave this out as they are not on our list) , while the ambiance was enhanced by Taylor Creative’s furniture, florals by Patrick J.

Clayton Productions, and additional AV support from RFC Productions. Glasshouse Chelsea’s in-house AV and lighting systems were also utilized to bring the vision to life seamlessly.

A Setting Made for Experience

With approximately 60 guests flowing through the space over the course of the day, the event struck the perfect balance between exclusivity and engagement. One standout feature was the lounge area created on the 21st floor terrace, offering sweeping views of Manhattan and a relaxed setting for guests to connect, share, and take in the full experience.

The Glasshouse Advantage

The Garnier Farmers Market was a prime example of how Glasshouse Chelsea's flexible, light-filled space can be completely transformed to reflect a brand’s identity while delivering an unforgettable guest experience. The immersive design, custom installations, and hands-on interaction made this launch feel personal, authentic, and distinctly “Garnier.”

We’re excited to share photos of the event across our social channels and continue showcasing what’s possible at Glasshouse Chelsea.